Benjamin Efrati: Mon Algorithm à Moi
- Director:
Balázs Turai, Benjamin Efrati
- Designer: Mark Juhazs, Robert Seidel
- Produced By: Avec Ou Sans Vous
- Country of origin: France
- Length: 5 min. 33 sec.
- Year: 2024
One day, while scrolling through his Instagratte feed, Benjamin Efrati meets his algorithm, a giant cosmic cat in neon colours. A pure reverberation of his behaviours, the algorithm is a golden prison that reinforces his beliefs and both alienates and comforts him. ‘Mon Algorithme à Moi’ is a contemporary fable in the form of a psychedelic odyssey into the virtual space of social networks.