Benjamin Efrati: Mon Algorithm à Moi

Benjamin Efrati: Mon Algorithm à Moi

  • Director: Balázs Turai, Benjamin Efrati
  • Designer: Mark Juhazs, Robert Seidel
  • Produced By: Avec Ou Sans Vous
  • Country of origin: France
  • Length: 5 min. 33 sec.
  • Year: 2024
One day, while scrolling through his Instagratte feed, Benjamin Efrati meets his algorithm, a giant cosmic cat in neon colours. A pure reverberation of his behaviours, the algorithm is a golden prison that reinforces his beliefs and both alienates and comforts him. ‘Mon Algorithme à Moi’ is a contemporary fable in the form of a psychedelic odyssey into the virtual space of social networks.

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