A lonely man finds a friend in a stray cat he takes in. The more their bond strengthens, the more painful is the eventual loss. Black and white concept of coarser drawings corresponds with the rap music, but what is a bit more striking, is the contrast with the content.
A music video made in the Vienna-based design and animation studio LWZ is a parable on the desperate world of internet. We receive information through this channel and mistakenly presume that when we scroll down the screen we see the world itself. The director captured this ceaseless ride through a metaphoric world, and with an unusual artistic sensibility has managed to depict all kinds of themes.